Why More U.S. Retailers Are Switching to VEDEC Custom Enamelware

A Fresh Take on Tableware

Walk into any forward-thinking retail store or café in the U.S. these days, and chances are you’ll spot enamelware. It’s not just a trend, it’s a conscious shift. Retailers across the country are moving toward products that are thoughtfully made, built to last, and tell a genuine story. Enamel tableware ticks all those boxes and then some more.

1. Sustainability That Looks Good on the Shelf

Today’s customers want products that not only look good but also align with their values. For many U.S. retailers, that means stocking items that are eco-friendly, long-lasting, and responsibly made.

Vedec’s enamelware is just that, BPA, lead & cadmium free, and fired at over 1000°C making it incredibly tough and far less likely to break or end up in the trash. For shops focused on sustainability, enamelware is a perfect fit.

2. A Fresh New Canvas for Creative Retailers

One of the biggest advantages of our enamelware? You can make it your own. With Vedec you have flexibility to place orders you are comfortable with. Not only that we have a dedicated deign team to help bring your creative vision to reality

Let your imagination go wild with plethora of stock colors sourced from ferro usa along with our stock color pallette range of over 60 shades.

Whether you run a coffee shop wanting your logo or design on every cup or a lifestyle store looking to launch a limited-edition line, customized enamelware offers the flexibility and wow-factor to stand out.

3. Tough Enough for Everyday Use

For many retailers, especially those serving cafes and hospitality clients, durability is everything. Vedec enamelware holds up beautifully. It’s:

• Resistant to scratch

• Dishwasher safe

• Lightweight but sturdy

• Safe for use on open flame or in the oven

Retailers love that it ships well, displays well, and doesn’t break easily in-store or at the customer’s home.

4. Every Piece Has a Story

In a market full of mass production, handmade goods stand out. Every piece of Vedec enamelware is crafted in India using age-old techniques with semi automation to expediatethe process hand in hand. This isn’t just tableware; "it’s a story waiting to be told".

Retailers are using this to their advantage, incorporating product origin stories into displays, product tags, and marketing campaigns.

“We tell our customers where it’s made, who makes it, and how it’s made. It makes the product more meaningful and more sellable.” Katie, Store Owner, Portland, OR

5. It Just Looks Great And Even So When Its A Custom Enamelware

Let’s be honest, enamelware is incredibly photogenic. Whether you're styling a café shelf, creating a retail window display, or building an Instagram feed, enamel’s glossy finish and bold colors help everything pop.

Its ability to blend with multiple aesthetics—rustic, minimalist, vintage, modern, makes it a versatile choice for retailers across the board.

Get In Touch For Your Very Own Custom Enamelware!

Email Us: contact@vedec.net